It appears that Unilever is preparing plans for a major media agency review. Sources noted the company had been discussing a review a year ago before the pandemic kicked in with full force, which ...

Unilever is preparing to call an international media buying review, which is likely to be one of the largest pitches of the year. Industry sources expect Unilever to carry out the review in many key ...

Unilever today confirmed its roster of media agencies around the world, following a six-month review across multiple markets. The company spent $4 billion on media expenditures in 2020 according to ...

The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and ...

At least five global agency groups are set to line up to contest Unilever’s international media-buying review after the consumer goods giant formally kicked off the contest. “We can confirm that we ...