The construction industry is using virtual reality to help improve design, safety and training. Discover how VR is altering ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

Diners await their first bite-size course during Epic.Now at New York's Michelin-starred Icca. Sleek headsets line the omakase bar at New York’s Icca—host of Epic.Now, a new virtual reality experience ...

Recent research (2024-2025) consistently demonstrates the advantages of integrated AI-VR training: Knowledge Acquisition: ...

Mark Zuckerberg's vision for the metaverse was meant to reimagine how we interact with each other and the world, providing us ...

A health care tool for an overlooked public health problemFear of needles is one of health care’s most common, and most ignored, barriers.

New Edith Cowan University (ECU) research suggests virtual reality (VR) may play a meaningful role in future mental-health support, and the design of the virtual space itself can make a surprising ...

The best video games carry a feeling of immersion, as though players are being actively transported into the world of the game. Virtual reality takes that immersion to the next level. Players truly ...

Traditionally, fostering positive intergroup contact—meaningful interactions between people from different social groups—has been one of the most effective ways to combat prejudice and discrimination.