The retailer is looking for revenue opportunities in the shift to chatbot-guided e-commerce.

Walmart Connect, the retailer’s U.S. advertising division, is beta testing new in-store advertising formats as consumers resume brick-and-mortar shopping “en masse,” according to details shared with ...

The retail giant has been quietly exploring ad formats with select advertisers, according to a report from the Wall Street Journal, citing people familiar with the matter. One format called "Sponsored ...

Walmart is bringing something new to its already controversial self-checkout lanes. CNBC reported shoppers will soon see more third-party ads on screens in Walmart self-checkout lanes and TV aisles.

Walmart’s new in-store advertising initiatives are selling ad spots on screens and in the store’s audio feed. Walmart’s new in-store advertising initiatives are selling ad spots on screens and in the ...