A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.

On Wednesday, Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation. Google also rolled out a new consumer-facing tool that offers ...

Google Search AI Mode users are starting to see ads appear in results. These ads are shown as sponsored content.

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused. There’s a big change coming that ...

(3) Google said it "dramatically reduced" the average onboarding time for local inventory ads and introduced a new local store unit ad format. This new format combines available inventory data from ...

We’re all now used to the way online ads work: You have a quick look for a new watch one day, and then ads for watch deals follow you around the internet for weeks. It feels like an obfuscated, ...

Google has officially started showing sponsored ads within its Gemini-powered AI Mode search results. This is something we ...

Google Ads can be a huge source of sales leads and conversions. However, you have to get the strategy right to see any progress or benefit to your business. For years, I struggled to generate any real ...

Ad developers will need to move to ticket-based troubleshooting and deeper diagnostics to keep campaigns running smoothly.

Google is funneling revenue to some of the web’s most prolific purveyors of false information in Europe, Latin America and Africa, a ProPublica investigation has found. The company has publicly ...

While Google Ads is one of the most convenient ways to bring traffic to your website, you should take the time to create an effective advertising strategy in order to make the most out of your ad ...