Hint: remember to include your non-customers in your market research. Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article. But its co-creator Renée Mauborgne, ...

Every business leader needs a well-crafted strategy to create value and drive success, making it essential to their organization's profitability and stakeholder satisfaction.Here’s how to craft an ...

Sustainability is no longer just a buzzword—it’s a critical component of modern business strategy. Here’s how to get started. The Fast Company Executive Board is a private, fee-based network of ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ask someone about their brand, and they’ll likely point to a logo. Maybe it has a sleek font ...

Today’s digital giants are changing the definition of a diversified portfolio. As industrial giants like GE and Honeywell—once models of diversified portfolios—split up, consider how companies like ...