One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...

Opinions expressed by Entrepreneur contributors are their own. Most of us have heard the famous quote: “Half my advertising spend is wasted; the trouble is, I don’t know which half” (there is debate ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...