Many marketing professionals aspire to become excellent marketing managers who can direct entire teams toward commercial and creative success. Despite the allure of becoming a marketing manager, ...

Opinions expressed by Entrepreneur contributors are their own. Marketing managers can earn a median income of $135,030, with top earners making up to $192,520 annually. The role is one of the top 25 ...

Having a social media presence is nonnegotiable for today’s businesses. It’s a crucial part of the overall marketing strategy, helping brands increase their awareness and generate website traffic.

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. More than half of marketing (53%), sales (55%), and customer experience ...

Content marketing has come a long way since its early days. You can no longer write something, post it online, and expect it to generate positive results because you were one of the first to write on ...

Big consumer brands spend heavily to promote their products. Insider analyzed 2020 and 2021 government data for some of the biggest ones to determine what they pay top marketers. Salaries include $180 ...