The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

AI is on the tip of everyone’s tongue these days, and people are using it for virtually everything. Companies have been testing use cases for this phenomenon for several years, but how far is too far ...

From P&G to Verizon, a growing list of brands are turning to generative and agentic AI to cut costs, streamline production ...

As much as the news media serves to inform the public, we're also here to give you something to talk about. Learning about the world around us provides the connective tissue for spirited interactions ...

Ford's "From America, For America" campaign, offering employee pricing, boosted Q2 sales by 14%. The campaign was a response to potential tariffs and aimed to solidify Ford's image as an American car ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle's "Sydney Sweeney Has Great Jeans" campaign, ...