Grant LaFontaine was the first person to host a live-shopping stream on Whatnot. He sold $5,000 worth of products in the space of two hours. “And I’m not a particularly entertaining character,” says ...

If you follow any resellers or secondhand enthusiasts, you may have started hearing more and more people mentioning the “Whatnot App” lately. “Going live soon on Whatnot,” users might warn. Some ...

Grant Lafontaine and Logan Head cofounded Whatnot in late 2019 primarily as an online marketplace where people could buy and sell Funko Pops, popular collectibles. But the two friends expanded the ...