AI has reimagined the whole advertising ecosystem, a big part of that being creative. As AI develops, more options present ...

That quote – from Jon Bradshaw, founder of the consultancy Brand Traction – is the most profoundly pithy idea we’ve heard in a long time. What exactly does it mean? Well, imagine you’re a tourist in ...

Successful AI adoption demands initial investment, but when deployed strategically, it enables long-term cost management and lasting impact. Organisations are deploying AI rapidly, aiming to improve ...