In another blow to old-school print circulars, Albertsons this week announced a partnership with Facebook parent Meta to replace them with shoppable digital weekly ads. Albertsons Media Collective is ...

Albertsons Media Collective has teamed up with Meta and Kargo, an omni-channel advertising platform specializing in high impact creative, to pilot interactive digital circular ads across Facebook and ...

The test is part of a collaboration between the grocer’s retail media division and NBCUniversal to provide closed-loop measurement that bridges connected TV ads and retail performance.

To accelerate TV transformation, Albertsons Media Collective is working across Google Display & Video 360, The Trade Desk, LiveRamp, FreeWheel, iSpot and Clinch to enable a modern currency for the ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Albertsons Media Collective and NBCUniversal are ...

BOISE, Idaho--(BUSINESS WIRE)--Albertsons Media Collective, the retail media arm for Albertsons Companies, Inc. (NYSE:ACI), today debuted Collective TV, a solution that unlocks the combined value of ...