The Drum Awards Festival celebrates the leaders pushing B2B marketing toward richer stories and sharper strategy. Follow ...

B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...

In B2B, where the 95/5 rule means that only 5% of buyers are in market when you want them to be, that memorability is ...

In today’s B2B environment, campaign management has become too time-consuming and complex to handle manually. Buyers interact ...

More and more B2B brands are pressing play on video content, and it's redefining how companies engage online. Fully 78% of B2B marketers currently use video in their programs, and 56% plan to increase ...

Organizations go about content marketing the wrong way - then they throw it under the bus. To be fair, the B2B content attention problem is real. Grab your drink of choice, and let's reframe this ...

Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge. The report was based on data from a survey conducted between ...

Read along as we explore what the primary purpose of B2B content should be and how brands can balance clicks and visits with content that appeals to key buyers. For many B2B brands, producing ...

According to research, B2B decision-makers read an average of 13 pieces of content before buying. Your content is what can make or break their decision to go forward with your firm. But let’s face it, ...

While being extremely valuable to business success, B2B content is also extremely challenging for marketers to execute properly. The problem is twofold: Targeting. Unlike B2C content where you usually ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

What makes a successful business-to-business (B2B) content marketing strategy different from marketing directly to consumers? At its core, every content marketing strategy includes the same elements ...