What does building a meaningful B2B brand take in today's market? A new report from Havas offers a handy guide. Here, Gordon Young shares insights from The Drum’s B2B World Fest, where its authors ...

Marketing circles have been thrilled with influencer marketing for years. Today's consumer is increasingly ignoring traditional advertising, and recommendations from respected people seem more ...

The comments, tweets and reviews your customers are posting about your products and brand can deliver hugely valuable insights for your business. Extracting both meaning and sentiment – the 2 key ...

Learn five practical ways B2B marketers can shift from mechanical, volume-driven tactics to human-centered marketing ...

In B2B, where the 95/5 rule means that only 5% of buyers are in market when you want them to be, that memorability is ...

Like most B2B organizations, we are constantly analyzing our audience for our Demand Gen Report publication, as well as our B2B Marketing Exchange event. Given our unique focus on B2B and performance ...