Over half of B2B online shoppers use loyalty programs, optimizing benefits both for the company and employees. Fifty-six percent of global businesses are members of loyalty programs, according to the ...

AI, blockchain, and advanced E-Commerce platforms are revolutionizing B2B payments by automating accounts receivable and payable tasks, offering insights into payment trends, and integrating AI-driven ...

Direct-to-consumer marketplaces have risen to generate two-thirds of B2C e-commerce sales. By capitalizing on consumer preferences for more choice and better pricing, e-commerce giants like Amazon and ...

The B2B marketing platform Octane11, the first company incubated by MathCapital, a venture fund backed by MediaMath CEO Joe Zawadzki and ad tech vet Eric Franchi, launched on Thursday. Dan Rosenberg, ...

COVID-19 has changed the way consumers and businesses shop. The shift from physical to online sales has been significantly accelerated, with the e-commerce proportion of total sales increasing by ...

The first step to success as an online B2B entrepreneur is to understand the audience. Website optimization is another secret to online B2B success. Firms that become well-known and respected online ...

Having an online presence is becoming the standard for retail businesses today and B2B wholesale is no exception. B2B online marketplaces focused on eCommerce in particular have grown and maintained ...

If the Interactive Advertising Bureau's B2B Leadership Forum last Thursday made one thing clear, it's that the online B2B arena is lagging far behind the online B2C sector in several areas. Most of ...

Content Marketing for brands and upstarts is all the rage these days, with 93% of B2B marketers using a “content strategy” according to a recent Content Marketing Institute survey. Now how marketers ...

It will be no surprise if you are not aware of the term “B2B” or “B2B models”. Though these are widely used models, the term may still sound new or lesser heard. B2B simply means “Business to Business ...