Traditionally, big sales have been made with a handshake, not a buy button. Because of this, B2B sales teams have long lacked the incentive to adopt new technologies, such as sales enablement ...

MarketStar, the pioneer and global leader in Sales-as-a-Service(R) , announced it has been named a Leader in the Everest Group Business-to-Business (B2B) Sales Services PEAK Matrix(R) Assessment 2025.

Find out more about Global B2B is like looking at business from the International Space Station, don't miss it.

ZoomInfo reports a generational shift in B2B sales as Millennials prefer digital experiences, rejecting traditional sales ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. The software industry is probably one of the most competitive ...

Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. B2B sales coaching is critical not just for the success of any ...

Artificial intelligence (AI) is transforming the business-to-business (B2B) sales environment, augmenting human capabilities to help sales teams do more with less. Whether you’re a seasoned sales ...

Opinions expressed by Entrepreneur contributors are their own. Your B2B sales campaign is all about being able to attract prospects and keep them there. But winning customer loyalty is easier said ...

FOSTER CITY, Calif.--(BUSINESS WIRE)--New research sponsored by Folloze, the leading B2B personalized marketing platform, indicates that more than three-fourths (77%) of B2B sales and marketing ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics. Learn why ...