The Drum Awards Festival celebrates the leaders pushing B2B marketing toward richer stories and sharper strategy. Follow ...

In today’s busy world, B2B content needs to work harder than ever before in order to cut through the clutter and be remembered positively. The opportunity for brand loyalty versus brand loathing can ...

For the first time, The Drum is inviting readers to choose their number one B2B CMO of the year. The Top 100 page includes an ...

Discover why traditional B2B buyer journeys no longer work and how the Wheel of Consideration offers a modern, buyer-centric approach. Learn how to engage, nurture, and convert today's complex buyers.

If you work in B2B marketing, you already know the frustration. Tons of people land on your website, a small number actually ...

Have you ever noticed how the tech we love and use every day seems designed more for our personal lives than for work? Think about the big players in tech—Apple, Google, Samsung. They make these ...

Does your company still make you carry a massive PC-based laptop long banned by the American Chiropractic Association while your kid runs around with an iPad mini in her backpack? It's often noted ...

NEW YORK--(BUSINESS WIRE)--GlobalWebIndex, the leading supplier of digital consumer insights to the global marketing industry, today launched its Workforce dataset to help Business-to-Business (B2B) ...

B2B sales are an area that’s only becoming more competitive. The fact is that more people than ever before are trying to get people to choose their businesses. Making social media work for B2B sales ...

First there was direct-mail marketing, then came video and mobile marketing – and now we’re in the era of emojis. Emoji marketing isn’t just here, it’s here to stay. If you’ve already seen some emojis ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...