Looking to produce case studies that increase the credibility of your business and attract new customers? There is a methodical art to case studies — an art you can master. One mistake I often see ...

As a proud Harvard Business School alum, I am partial to case studies as an instructive tool to understand dynamics in management, innovation, investment or attention. Each Friday, I’ll select a few ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When prospects are in the awareness or consideration phase in their buyer’s journey, there’s ...

If you can open with these five items, the introduction virtually writes itself. It’s important to keep this brief. Remember, brevity is the soul of readability, and a sentence on each of these points ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

Nature Clinical Practice Neurology is a journal designed to lighten the reading load for busy doctors; why, then, does it include Case Studies? Isn't the Case Study just a bit of light reading? It ...