Getting your Trinity Audio player ready... Steve Jobs said it first in 1996: Content is king. And countless marketers, strategists, and industry leaders have chanted this three-word mantra ever since.

A bit of advice before you proceed: If you’re new to all this, school yourself on the basic types of content marketing with this quick-fire crash course of old favorites. But if you’re ready for some ...

Daren Ng – Marketer continues to share evolving perspectives on content marketing as part of his ongoing work in digital strategy, reflecting the increasing need for structured, research-driven ...

How marketers can use leading indicators, data storytelling, and consistent reporting to prove and amplify marketing’s true ...

In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...

Content drives modern brand growth, but only when it’s treated as a strategic asset. To stand out, brands need more than clever headlines—they need deep audience understanding and a purposeful ...

President & CEO of Corberry Digital Marketing Agency, a full-service digital marketing agency offering web design, SEO, PPC, social & more. Content marketing is the process of creating and ...

Content is the backbone of marketing. Whether it’s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial intended to attract new leads, content is ...

Today’s consumers live in a digital world, which means they can retrieve all the information they desire at the touch of a button, putting them in control. Additionally, they have become immune to ...

If your content marketing isn't working, it's likely that your content marketing strategy needs work. Hear is what the marketing experts have to say about that. In the digital age, content is currency ...

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar ...

Digital marketing is racing ahead at such a pace that it isn’t easy to create content marketing strategies that are completely reliable. These are some of the best marketing strategies that have ...