The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

The Drum Awards Festival celebrates the leaders pushing B2B marketing toward richer stories and sharper strategy. Follow ...

There has been much debate among B2B salespeople on what an inbound lead looks like: Is it someone completing a contact form? Downloading a case study? Signing up for your company email newsletter?

With 2020 arriving, we as a field need to start moving toward new ways and strategies to approach the B2B market. As the market evolves, I believe these B2B strategies will shape a business's success ...

Define and measure 7 essential content marketing goals so your content can convert B2B consumers. Here's our guide to doing it step-by-step. Online marketing blog, Backlinko.com recently sold to ...

B2B, or business-to-business, firms are those who market directly to other businesses and governments rather than to individual customers. E-business changes the nature of business relationships ...

B2B marketers say the term "revenue marketing" encompasses a wide range of results-focused tactics and goals, according to recent research from Demand Spring. The report was based on data from a ...

For the first time, The Drum is inviting readers to choose their number one B2B CMO of the year. The Top 100 page includes an ...

Marketing circles have been thrilled with influencer marketing for years. Today's consumer is increasingly ignoring traditional advertising, and recommendations from respected people seem more ...

In order to be able to define a brand, there must be a willingness to scrutinise the company very honestly and openly. This honesty and transparency must prevail throughout the whole process, ...