Google launched the Universal Commerce Protocol (UCP), an open standard enabling AI-driven shopping agents to complete tasks ...
Google's Universal Commerce Protocol isn't just an API, it's infrastructure for AI-native shopping. Learn why major retailers ...
When Walmart and OpenAI announced that the retailer would integrate with ChatGPT, the question became how quickly OpenAI could deliver on the promise of agents buying things for people. In the battle ...
Google launched Universal Commerce Protocol to connect AI agents with retailers at scale, but stopping fraud requires agent trust management and intent detection.
Explore the technology behind online marketplace systems: digital transaction processing, security protocols, and how ...
MediaNama’s Take: Nearly four months after OpenAI rolled out “agentic commerce” and the Agentic Commerce Protocol in September 2025, its rival Google has announced the launch of the Universal Commerce ...
Amidst 4,700% surge in AI-driven traffic to U.S. retail sites, new protocol enables safer agent-driven checkout by helping merchants verify agents and avoid malicious bots Over the past year, ...
Shopify's Harvey Finkelstein said agentic shopping enables merit-based personalization, reducing the role of ad spend and ...
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