Four years ago Facebook Inc.’s mobile advertising strategy amounted to this: nothing. Today, smartphones and tablets generate an astounding 80% of the company’s advertising revenue. That equaled $4.5 ...

Facebook has been offering a special mobile version of its website for some time for users who do not prefer the mobile app. However, the mobile website still lacks some functions and features. But do ...

FILE- In this Thursday, March 20, photo, Facebook CEO Mark Zuckerberg speaks at Facebook headquarters in Menlo Park, Calif. A research firm expects Facebook’s mobile ad revenue to soar this year, ...

With more than 250 million users now of its mobile version, Facebook said Friday it is revamping it so that everybody gets a better experience using the social networking site, whether they have a ...

The social network sees big opportunity in getting its service on millions of mobile devices, but it also sees big risks. Marguerite Reardon started as a CNET News reporter in 2004, covering cellphone ...

Facebook launched Graph Search as a beta product for many reasons: its gradual rollout to only US English users; its limitation to people, photos, places, and interests (posts and Open Graph actions ...

In late June, Facebook made significant changes to its mobile advertising offering by simplifying its Mobile App Install ad workflow. Advertisers can now link their app to Facebook by simply entering ...

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology. The world's largest social network had made it easier for ...

With a growing mobile userbase, but no network infrastructure of its own, no strong ties to either iOS or Android, and no income from mobile users, Facebook is stuck between a rock and a hard place.

Facebook’s efforts on smaller screens are paying off big. More than half a billion Facebook users access the site only from mobile devices, Facebook revealed as part of an earnings presentation ...

There’s a staggering new statistic in Facebook’s 10-Q SEC document today: 102 million people accessed Facebook solely from mobile in June, a massive 23% increase over the 83 million mobile-only users ...

Facebook used to be a website translated to mobile by a tiny team, but over the last two years it’s reorganized to make every department in the company mobile-first, as revealed in two new org charts ...