In 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape. (Google’s announcement page is a helpful and relatively objective compendium.) ...

In an effort to prove its commitment to safe and transparent advertising for users and businesses, Google announced the launch of the Ads Transparency Center and the release of the 2022 Ads Safety ...

Similar to what we anticipated in our Feb. 3 note, Alphabet’s Google GOOG announced that after third-party cookies are phased out in 2022, it will not accept any substitutes that track, identify, and ...

Malware operators have been increasingly abusing the Google Ads platform to spread malware to unsuspecting users searching for popular software products. Among the products impersonated in these ...

OAKLAND, Calif., Dec 8 (Reuters) - A Google service relied upon by many large websites to sell and display ads was down for about three hours Thursday, denying major news publishers revenue during the ...

In this article, learn how to create B2B Google Ads campaigns that nurture & convert customers in the sales funnel. In a world of multi-channel marketing for B2B, narrowing down a specific space where ...

Responsive search ads (RSAs) are the bread and butter of Google Ads search campaigns. Launched in 2018 and originally a beta ad format, RSAs became the default ad format for search campaigns on June ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...