Google is adding a new set of data metrics to the Google Ads ad groups column reports. The new options are under a section called "Setup" and include eight new metrics.

Google Ads is refreshing the interface for the conversion actions and conversion setup process. It is a new step-by-step process that is much easier to use than the old version. Saquib Syed who ...

Iterative testing is crucial to ongoing success of any PPC campaign. As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more complicated ...

Learn the essential Google Ads settings that affect international PPC performance and how to set up campaigns correctly ...

Responsive Text Ads will now be the default ad type created in Google Ads. Advertisers can still create new Expanded Text Ads and edit existing ones. A Google spokesperson confirmed this update will ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

Google is very good at tracking a lot of valuable information for a website, but a robust modern business includes channels beyond a simple web score. A good sales funnel includes other means of ...