If you missed the deadline, if you’re over the age, 12 or your local store simply ran out of stock (or if you don’t even live ...

The enduring appeal of Lego comes not from the complexity of the sets, nor the adorable minifigure versions of pop culture icons, but from the build process itself, and turning a box of seemingly ...

A paper in the Journal of Marketing Research by Page Moreau of the Wisconsin School of Business and Marit Gundersen Engeset of Buskerud and Vestfold University in Kongsberg, Norway asks a question ...

Whether you're an adult who wants to make beautiful creations out of Lego bricks, or a child discovering their creativity through building — there's never a wrong time to get into Lego building. "Lego ...

Whether you're Lego-curious or a devotee of the church of the colored brick, you can now turn your real world into model versions without any bone of creativity, thanks to this clever tech. Create a ...

What started as a kind gesture between two friends has grown into a game-changing move by a toy company to make its masterpieces more inclusive. Lego has announced its new pilot program,"Lego Audio ...

Lego bricks may be simple, but putting them together rewards curiosity, trial and error and stubborn problem solving ...

Whether you’re a diehard fan of The Mandalorian, or you simply want a way to represent one of the cutest characters in a galaxy far, far away, The Child build-and-display model is a great set. While ...