Here's a deep dive into the nature and purposes of mission and vision statements, and why taking the time to get them right ...

Traditionally a mission statement is a formal summary of the aims or purposes and values of a company, organization, or individual. Purposes are the fundamental goals an organization aims to achieve, ...

Many contractors do not have a formal vision for their company. Is this a mistake? I don’t know if it’s a mistake, but I think you will be clearer about who you are as a company and what you represent ...

A rudderless ship is vulnerable to the strongest blowing wind. So too is your business if you're focused only on the here and now, and your operation is perpetually reacting instead of proacting.

If you're developing a business or organization, determining a direction and establishing goals is critical to your success. Creating a mission or vision statement that's specific to your venture ...

Having an inspiring and attainable vision statement for your company is one of the most important ways to motivate the entire staff's progress toward attaining particular goals. When you are starting ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Do you shop at Kmart anymore? What about Kodak or Blockbuster? Is anyone using a Blackberry? Probably not. And there’s a reason for that. These business stories show that when your vision is fuzzy, ...

Here’s a challenge for you: Without looking, write down the vision of your school or district. You may not be able to write it down verbatim, but can you at least identify and articulate the main ...

Dunkin’ Donuts CEO Bob Rosenberg pours a customer coffee as actor Michael Vale, who plays “Fred the Baker” in TV commercials, gets ready with a donut at the original Dunkin’ Donuts location in Quincy, ...

When was the last time you spent time on the “why” of your business? Why do you do what you do? How do you define success? And what would your business look like in a perfect world? Often, we’re ...