Since the COVID-19 pandemic, when almost everyone started buying things online, e-commerce has grown tremendously. Retailers are currently vying for the customer loyalty of digital-first consumers, ...

Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without ...

If you plan to sell anything online, having an ecommerce plan is as important as your original business plan. Because you’re exploring new territory, making decisions about technology and marketing, ...

Leveraging advanced data collection and analysis technologies can enable ecommerce businesses to successfully transition to more sustainable practices while potentially boosting profitability as well.

For Canadians who are blind or have substantial vision loss, a simple digital payment can pose problems such as verifying a bill total, adding a tip and choosing the right bank account. “If you’re not ...

I am sure we can all agree, Photoshop is a household name in design and editing. However, is it still an absolute must-use for eCommerce? The short answer? Most definitely! When it comes to why use ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Kathleen Elkins Every time Kathleen publishes a story, you’ll get an alert straight to your ...

More than any other aspect of a site, you need customers to be able to quickly find what they came for, while not overwhelming them with an overly complex structure. There is, on average, a less than ...

Google ads are a real game changer for e-commerce companies looking to increase traffic and sales. However, creating high-converting ads requires strategy and precision. Here are the steps for ...