If your email marketing doesn't factor in Gen Z, it may not be working as well as you think. Yes, Generation Z – born between 1997 and 2012 – spends hours on social media. They binge short-form ...

Email open rates are a key indicator of email marketing success, signaling whether your campaign has captured the attention of its intended audience. Despite their flaws as a metric—caused by factors ...

You work hard to write the perfect email to a prospective customer. You hit the send button full of hope that you will get a positive response. Then, the waiting begins. A day goes by. Then another.

Email lists. Love them or hate them, there’s no better way to ensure your business’s long-term success online than cultivating an active list of email subscribers—the kind of subscribers who open ...

We have provided a useful online Open Rate Calculator below to work out the Open Rate of your email campaigns. You can also derive the number of people you need to open your email in order to hit a ...