When a company partners with an agency, leaders working on marketing typically have ideas about what they think their business needs. If the business sells directly to customers or clients, for ...

This popular marketing mind-set, which adopts a holistic approach to attracting customers to your brand, has been gaining traction over the past few years and began to gather momentum over recent ...

Inbound marketing involves creating relevant, valuable and original content, optimising it and distributing it across a variety of online media channels. The aim of this process is to attract ...

According to recent B2B Marketing and Tomorrow People research, a very small minority of marketers are satisfied with the ROI created by their inbound marketing strategies. There are a huge number of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We live in a day and age when we can basically have whatever we want the moment we want it, ...

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The effectiveness of traditional outbound marketing is beginning to ebb as the inbound model proves it can bring curious customers to a business’s website with far less effort and expense. “For ...

How can you use inbound marketing to generate leads? An infographic (below) from The Center for Sales Strategy outlines the process they follow with their clients. It outlines a seven-step inbound ...

Many marketing and accounting professionals are interested in learning about inbound marketing. After all, it's the latest and greatest thing to happen in accounting marketing, and many CPA firms are ...

There’s a lot of buzz around inbound marketing – and rightfully so. According HubSpot, the average company saves $20K per year by investing more in inbound marketing vs. outbound. That stat alone ...