When trying to promote a product or service, businesses have the option of using mass media advertising or Internet advertising. While both of these options can help you sell more than what you are ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Some television stations and networks are beginning to see a substantial revenue stream from ...

Advertising is part of our day-to-day life on the internet. So much so that sometimes it is difficult to distinguish whether the content is an advertisement or not.  The presence of advertising ...

The internet as you know it today is changing significantly behind the scenes. As a result, you may be subject to less hidden monitoring of your activities from unseen companies you have never heard ...

The Internet is covered with banner ads, videos and graphics marketing products and services to consumers based on browsing habits and other factors. Direct Internet marketing is a focused approach to ...

SAN FRANCISCO--Now that publishers are making money from Web advertising again, they're placing new bets on old technology to make even more. Video and consumer tracking are pegged as two catalysts ...

Advertising drives the modern digital economy. Whether it’s reading news sites like this one or perusing your social media feeds, advertising is the single most important industry that came out of the ...

Google will confront the U.S. government’s latest attempt to topple its internet empire in federal court on Friday as a judge considers how to prevent the abusive tactics that culminated in parts of ...

While Internet advertising may be demonstrating some vulnerability in the recession, it is providing marketers with enough measurable ROI to intensify the pain of broadcasters, newspapers and other ...

AI algorithms, if not properly monitored, can perpetuate harmful stereotypes or discriminate against certain groups. Additionally, data privacy and security are major concerns, as AI heavily relies on ...

Mobile ads are 30 times more effective than Internet ads. This headline was run recently by a wide range of industry publications. It refers to a study about advertising on mobile phones that was ...