The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

Business development and marketing departments have one common goal: growing the business. When these teams work together, accounting firms see increased visibility, growth, profitability and more.

While many businesses scale back in times of economic uncertainty, those that are willing to invest strategically can expand their market share and position themselves for success when the economy ...

In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, ...

Our global market strategy for 2025–26 balances a global message with localised tactics to meet regional opportunity, blending education, activation, storytelling, partnership and connection.

Sign up for The Morning Report with all your must-read news for the day. For the second time in two years, the city of San Diego has nixed a plan to transform a city ...

Market situations change, so it makes sense to change up your product mix as well. Your product development strategy is a path forward in an evolving marketplace, keeping your business relevant and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In an era where speed, relevance and precision define winners, companies can no longer ...

The Steel Market Development Institute (SMDI), a business unit of the American Iron and Steel Institute (AISI), announced today that Daniel G. Mull, executive vice president of sales and marketing at ...

Developers of a major apartment, restaurant, retail and office project north of downtown Raleigh have secured additional land for the project’s second phase. The second and larger phase of the $250 ...

Knowles Corporation, a market leader and global provider of advanced micro-acoustic microphones and speakers, audio processing, and precision device solutions, today announced the AISonic Bluetooth ...

Des Moines leaders want to transform an industrial area south of the East Village into a walkable mixed-use district with thousands of residential units, retail shops, offices and capped by parks on ...