NEW YORK (AP) — The holidays are the busiest time of year for many small retailers and other businesses. But the holidays this year could be particularly challenging. Although inflation has retreated, ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

A marketing plan that combines strategic focus with tactical agility helps rally the team to deliver business results and long-term sustainable growth, writes Kaushik Prasad Post World War I, the ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

Wide swings in crop prices since 2007 are creating challenges for farmers when developing and maintaining a marketing plan. Rapid price swings have occurred for short-term prices, such as variability ...

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give you the ...

Joshua Hammond ’23 and his classmates in his “Sport Marketing” class had the opportunity to apply what they learned in the classroom for the duration of the spring semester as they developed marketing ...