SAN JOSE, CA--(Marketwired - Oct 21, 2014) - Chief marketers are fast becoming expert urban planners fighting enterprise data sprawl in their digital marketing technology portfolios. They are being ...

In an era when marketing is becoming increasingly automated, it is the human factor — the ability to feel the audience, see ...

The UAE-based digital marketing firm unveils the expansion of its data-driven solutions to clients across Europe, Asia, and ...

Thorough research is the key to winning enterprise tech clients. Understanding decision-makers, pain points and risks helps ...

• Innovation of the Year – Honouring transformative ideas and breakthrough technologies launched in the last 24 months. With the rapid convergence of AI, automation, data intelligence, and consumer ...

Is your marketing plan aligned with your technology? A technology platform that addresses the needs of clients across multiple channels must take the objectives of your marketing plan into ...

Mobile marketing should be treated as an integral part of your overall marketing strategy. Consider using any of the six main digital marketing channels: mobile-friendly website, mobile advertising, ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

In 2022, the ongoing global pandemic has continued to accelerate the uptake of digital and cloud technology in every business function, with marketing certainly being no exception. Of course, ...