Learn the essential Google Ads settings that affect international PPC performance and how to set up campaigns correctly ...

People who’ve lived close to a century – or beyond – are often asked their secret to life, and a standard answer is “never stop moving.” In the marketing world, “never stop moving” means innovation, ...

This week’s PPC Pulse covers AI Max insights, Cyber Monday performance, and a new Google Ads asset with takeaways for ...

Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the dashboards that improve decisions.

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Set your Google Ads campaigns up for greater success with these 11 hacks. Google Ads is one of the most powerful advertising platforms on earth, a position it’s held for over two decades since it ...

Determining the top pay-per-click (PPC) ad platform of the year means considering the influence of many variables: industry trends, advertiser needs and preferences, budget, privacy laws, and platform ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website ...