Consumer sales promotion is a marketing technique that is used to entice customers to purchase a product. The promotions typically last for a set period of time and are used to achieve a specific ...

It could be argued that sales promotion is the reality television of the marketing world. In the early days, sales promotions were exciting and innovative and consumers were getting more for their ...

A sales promotion is an important marketing tool that gives you a way to encourage prospective buyers to make a purchase when they might otherwise wait or not buy at all. Sales promotions differ from ...

Pricing, the most important concept in marketing, was covered in this column last week. The next two Ps are promotion and place. Product is the fourth P, and without a product you have nothing to ...

Increased spend on sales promotion is leading a revival of marketing budget growth, according to the latest report Bellwether Report from the IPA, published today (19 April). Sales promotions saw the ...

Although sales promotion is part of the marketing mix, individual activities will have their own immediate objectives which may not always fully integrate with the product's long-term strategy. It is ...

Edward Garner discusses the value of sales promotion in brand building. His work is focused on deep price cut promotions and he asks 'do they work?' He examines some marketing objectives which sales ...

This reliable old marketing tactic is enjoying a renaissance as cash-strapped consumers keep shopping around, but brands need to approach discounting with extreme care ...

Promotions have traditionally been a default move for marketers under pressure to deliver immediate revenue. The challenge is executing a promotion without corrupting and cannibalizing media campaigns ...

It is no understatement to say that holidays is a biggest shopping season of the year. Just in 2019, holiday retail sales are projected to amount to $730 billion US Dollars. With the buyers’ ...