Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Six months after Google first teased ads for AI Mode, they're now appearing in the company's chatbot-style search tool.

Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and ineffective ...

Google has been telling us for many months that they will be rolling out ads for AI Overviews. Last month, Google said they will soon show in the US mobile search results - well, I think we've seen ...

Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have it. On Wednesday, Criteo announced a partnership with Google Search Ads ...

Understanding how people search – and aligning their search intent with the stages of the marketing funnel – is critical to crafting a powerful, long-term PPC strategy. This article will: With these ...

Google may be testing a new search ad format named "for your consideration." These ads, at least in the example below, show hotel websites that you can go to to find hotels in the area. This may work ...

This means two things: AI search really is likely to be the next big thing, and the online ad game may change completely, with consequences though the entire digital economy. The report, based on ...

Google’s notoriously wonky AI Overviews feature — you know, the one that repeatedly makes up facts and literally tells users to eat rocks — is about to get a whole lot more annoying. On Thursday, the ...

For example, OpenAI could create personalised ads on ChatGPT that promote products that you really want to buy. It might also ...