Shopify merchants usually track sales or revenue, but they sometimes forget about the other important metrics that drive profit. For example, contribution margin, MET, and customer retention are all ...

The Black Friday Cyber Monday (BFCM) weekend is prime time for ecommerce businesses. But Black Friday is the day with the highest number of emails sent all year. And with fierce competition from ...

Krista Fabregas is a seasoned eCommerce and online content pro sharing more than 20 years of hands-on know-how with those looking to launch and grow tech-forward businesses. Her expertise includes ...

Shopify has announced over 100 new features as it pushes to improve its ecommerce platform. At its bi-annual showcase, Editions, Shopify launched a new headless commerce offering called Hydrogen & ...

Shopify Inc. today announced plans to make its Shop Pay service available for online stores not hosted on its namesake cloud platform. Shopify’s platform is used by retailers to build and manage ...