Smart Goals differ from the current Google Analytics measurements. Its metrics are not based on measurement of actions taken on an advertiser’s website, like conversion tracking and analytics goals.

It is widely accepted that good goals are SMART goals. SMART is an acronym for specific, measurable, achievable, relevant, and time-bound. SMART goals are used widely in employee performance reviews ...

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We’ve known for a while that legal operations teams are a strategic partner to the wider business, but thanks to research from organizations like McKinsey & Company, the legal ops function has gained ...