There’s no one single way to create a customer journey map. See how brands are approaching journey mapping today in strategic, emotional and goal-driven ways. What’s in your abandoned cart? From a ...

When setting off on an expedition, a map is essential because it provides directions for reaching the destination. Similarly, leaders cannot complete the growth journey without an outline of their ...

Successful SEO content should act as a guide – not just around your website, but for users on their specific journey to answers and solutions. Visitors to your website arrive with different intentions ...

Business strategy used to be a clear and methodical process. No more. Today’s discontinuous technologies and disruptive change have reinvented the rules of strategic planning. If you’re going after a ...

A company's human resources department adds value when it links its programs and actions to the company's strategic goals. During the planning process, HR departments create a strategy map, or diagram ...