The latest data from Viator, an online travel agency for travel experiences, offers a window into evolving travel habits. Why it matters: The data suggests that some consumers prioritize unique, ...

This isn't the first time Amazon has tried to bring voice-activated bookings to hotels. But in a collaboration with Viator, guests will be able to book over 300,000 travel experiences directly from ...

Q: You were named president in 2020 just before the pandemic. What have the past few years been like? A: The pandemic hit the whole travel industry very hard, and we were no exception to that ...

Is Amazon travel's newest metasearch site? Amazon Prime Day is fast approaching -- which, historically, wouldn't mean much in terms of news for the travel industry. But this year, Amazon has a ...

Classic Vacations today announced that it will join forces with travel experience company Viator to launch a range of global tours and activities. Travel advisors will be able to shop the extensive ...

This year's prestigious awards highlight the top tours, activities, and experiences that celebrate culture, connection, and thrilling outdoor exploration. The 2025 awards recognize over 450 ...