After a heated bidding war, Netflix on Friday morning announced it will acquire Warner Bros. in a $72-billion deal poised to overhaul the entertainment industry.

Paramount on Monday mounted a hostile takeover bid for Warner Bros. Discovery, a brazen attempt to secure a Hollywood prize snatched away by Netflix last week.

The Paramount deal includes help from investors such as Trump’s son-in-law Jared Kushner and funds controlled by the governments of Saudi Arabia and Qatar, according to a regulatory filing.