Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Market research is a process of gathering, analysing and interpreting information about a market, including potential customers, competitors and industry trends. Its primary goal is to provide ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

In business, information is key to everything and carries a very definite competitive advantage. Whether you need to assess the success of a new widget or work out how your business is doing generally ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

“Business without market research is like setting sail on a vast ocean without a map or compass. You may have a sturdy ship and a passionate crew, but without direction, you’re at the mercy of the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. What’s the one thing you do before making a big purchase? Before buying a house, a car or ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. Before making a significant purchase, we often research extensively ...

Katie Miller is a consumer financial services expert. She worked for almost two decades as an executive, leading multi-billion dollar mortgage, credit card, and savings portfolios with operations ...