As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

There are many important activities for businesses to engage in beyond their core competency. Like public relations, marketing helps to influence the perception of a business with people outside the ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Inbound marketing is a business strategy that centers around ...

Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...

Inbound marketing is a new and more powerful way to market businesses and brands. It uses a ‘pull’ approach to attract potential customers, when they are actively searching for products and services – ...

Answer: Marketers typically compete with each other to force their messages on us. Think about it. We only have so much attention to give, but the number of new and existing products always seems to ...

Content is one of life’s essentials. It can be anything from the conversation you have with a friend, to important news you receive by email, to a blog post that helps you decide where to go on ...