Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. These questions and others can be answered in one word: ...

Retailers have invested heavily in personalization, but many shoppers still encounter generic and poorly timed experiences, leaving revenue and lasting loyalty hanging in the balance. New research ...

Personalization is no longer just a buzzword; it’s a consumer expectation and an imperative for brands. McKinsey research shows that 71% of consumers expect brands to deliver personalized interactions ...

The 20th-century industrial age cemented the “one-size-fits-all” model as the default, driven by the cost efficiencies of mass production. But today, advanced technologies—especially AI—are ...

Hear me out: At minimum, the way personalization is being executed and discussed is ripe for disruption. What marketers think is improving their brand’s relevance could be having the opposite effect.

In its latest earnings call, the marketplace said personalized homepages yielded nearly double the engagement compared to those without personalization. Etsy is going all in with AI integration across ...

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.