You'd think after nearly a century that people would know what's inside that iconic yellow bag. Turns out, a staggering number of consumers had no clue their favorite snack started as an actual ...

The fan-submitted flavor contest is taking ideas once again after a seven-year hiatus Frito-Lay North America It’s time to get your head in the chip game. Lay’s is asking fans to submit uniquely ...

PepsiCo’s Lay’s has become the latest in a series of household names that are redesigning their brand with a more modern edge. PepsiCo announced the “largest brand redesign in Lay’s nearly 100-year ...

Lay’s “enters a new era” with a brand and packaging refresh designed to reach snackers worldwide that spotlights quality, ingredient origin and agricultural partnerships. The refresh is driven by ...

If you're curious what you can look forward to from the brand in 2026, we've got you covered. As revealed by Instagram ...

If you’ve been daydreaming about a trip to the West Coast or a long weekend by the Atlantic, you don’t need to pack a bag or start looking at your flight options: Instead, you simply need to pick up a ...

Whoever runs the Lay’s Instagram account loves to post Photoshops of fake bags of potato chips, teasing us with nonexistent flavors like Korean corn dog, butternut squash soup, or watermelon. So when ...

What is your $1 million chip idea? That was the question posed by Lay's last year in their Do Us A Flavor contest that generated more than 700,000 submissions from fans across the country. The chip ...

Once upon a time, I adored Lay’s barbecue flavor potato chips so much that I could happily finish a bag by myself in one go. My mother soon became so irritated with her otherwise perfect daughter that ...