Misinformation has moved from the marginal to the mainstream. No longer contained to the sealed-off worlds of Holocaust deniers or 9-11 truthers, it now stretches into every facet of society, ...

Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. As my family shows, there’s an audience for almost every video, and the ...

Black creators have played an important role in shaping the culture on YouTube. From fashion and comedy to politics, learning and wellness, Black creators have raised the bar for how creators engage ...

In 2022, we observed a major shift in pop culture, one that was driven less and less by viral moments with mass appeal. Instead, we found that creators and their viewers were prioritizing personally ...

For years, YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their ...

Since the very first upload, YouTube has opened up a new way to tell stories. Suddenly anyone with a story could find an audience. And they did just that. People filmed in their kitchens, their ...

Since the earliest days of YouTube, we've had Community Guidelines to establish what's allowed on our platform. These rules of the road gave rise to creative expression while prioritizing the ...

With a global community of two billion people on YouTube, we’re always looking for ways to make it easier to watch and interact with your favorite videos. Check out some of our favorite tips and ...

We periodically update our Terms of Service to make sure they are clear, easy to understand and meet the needs of our partners, advertisers and viewers. Starting ...

We're introducing a new AI-powered search results carousel to suggest videos and topic descriptions by creators across YouTube. Imagine searching for “best beaches in Hawaii” — you could see an ...

Whether you're whipping up a culinary masterpiece with a new recipe or glued to Michelle Khare's latest challenge, there’s something on YouTube for everyone. User feedback is crucial to how we push ...

As the heart of the creator economy, YouTube provides an incredible opportunity for creators to build not just an audience but a business. There are now more than 3 million channels in the YouTube ...