The latest trends and developments in social media, from the rise of episodic branded video to Facebook’s bid to win back ...

Sponsorship has long been a means for brands to obtain reach and diversify their audiences, from the wealthy ancient Greeks ...

According to the WFA (World Federation of Advertisers), out-of-home ad spend was down by 49% for the first half of the year, and is 39% down on planned spend for the second half so far. As VIOOH’s ...

But it continues to be true, and thousands of businesses across the world have been forced to grapple with what it means for how they make money. With ‘business as usual’ completely out the window, ...

You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer. When the GDPR comes ...

Social media in 2024, what to expect? Well, there are plenty of trends this year that reveal wider preoccupations within the marketing industry – from creators helping with product development, to the ...

Defined as “any fad, joke or memorable piece of content that spreads virally across the web, usually accompanied by a clever caption” – a number of brands are recognising the power of memes as a ...

– Executive Director of Social Media Adri Cowan and her team subdivide the Marvel audience into five broad demographics to make targeting content to its varied fanbase more achievable. – The brand ...

Tesco’s Clubcard loyalty programme will turn 30 next year. First launched in 1995, Tesco’s scheme was a pioneer in the realm of grocery loyalty, and today is regularly cited as a stand-out example of ...

It’s a well-known fact that relevance is one of the points to focus on when sending promotional email messages to your customers. Data is relevance! The data you gather from your customers and store ...

It’s not always enough to trust in the process of design sprints. They push people to shift their mindsets, change their behaviours and deal with awkward situations. A solid process alone just won’t ...

Please describe your job: What do you do? I’m founder and editor in chief at Muddy Stilettos, the UK’s biggest website for women aged 30 to 55 outside London, and any business owner will tell you the ...