Choosing the perfect colours for your brand is more than just picking your favourite shades – it’s a science, an art, and a game-changer for your business. Imagine walking into a room full of ...

Let me tell you something most “experts” won't admit: 99% of brands are wasting money on social media right now. They're creating content nobody wants, chasing vanity metrics that don't move the ...

Discover how to build an authentic, memorable brand presence that resonates with your audience. Learn strategies to create emotional connections. You're walking down a crowded street. Hundreds of ...

Product labels. They're those little stickers, tags, and wrappers that adorn every packaged product on store shelves. Most of us barely notice them as we toss items into our carts. But make no mistake ...

Want to know the brutal truth about starting a graphic design business? Most designers are starving artists because they focus on the wrong thing – making pretty pictures. But here's what nobody tells ...

Design psychology is an emerging field that explores the relationships between human behaviour and the designed objects, environments, systems, and services people interact with daily. As design ...

Ever felt like your business was wearing clothes that didn't fit anymore? That's how I felt about Inkbot Design a few years back. We'd outgrown our original brand like a teenager outgrowing their ...

Developing an effective international brand strategy is crucial for companies looking to expand their reach into new markets abroad. With the right approach, brands can resonate with consumers across ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

Signage serves a vital role in communicating with customers and reinforcing your brand. Well-designed custom signs attract attention, convey information, set the right tone, and create an impression ...

Political marketing is the lifeblood of any political campaign. It's how candidates and parties build bridges with voters, mould public sentiment, and clinch victories at the polls. Let's dive deeply ...

I've always been fascinated by the power of fast food logos. These small, seemingly simple designs have become some of the most recognised symbols on the planet—sometimes even more familiar than ...