Non-profits and public-interest organizations are rewriting how they show up: shifting away from guilt-driven appeals and ...

I went to a networking event recently and the rule was simple. Do not come to sell. It is a casual meet up of like minded ...

In this live conversation from SocialWest 2025, Caley Dimmock , Founder and CEO of Dimik Creative Group , shares how her ...

PR is evolving fast. Discover the biggest PR trends for 2026: political reality, Substack’s rise, the press release comeback, ...

Google officially rolled out AI Mode in Search this week, marking its debut in Canada. Using Gemini 2.5, AI Mode brings advanced reasoning, multimodal capabilities, and deeper web exploration to help ...

In a marketing landscape where sustainability is often more slogan than strategy, one Canadian retailer is proving that purpose-led initiatives can drive both impact and profit. Silk & Snow, a Toronto ...

Canada’s warmth is going viral. A heartfelt tourism ad from Quebec’s Eastern Townships recently captured hearts across North America with one simple message: hugs>tariffs. CNN Travel reported on the ...

When hundreds of marketers came together in Halifax this spring, SocialEast 2025 felt less like a conference and more like a reunion. Over three days, ideas flowed from the stage to the coffee lines, ...

Between Facebook, Tik Tok, Instagram, YouTube, LinkedIn, and Threads, and dozens of secondary and emerging social media platforms available across North America, social media and digital marketers ...

Between October 2021 and March 2022, the Canadian Spam Reporting Centre received more than 6,400 complaints about spam emails and texts per week. According to the federal government, emails sent ...

From agency innovation and leadership hires to global expansion and clever brand engagement, here’s what made headlines in Canadian marketing this week. Why it matters: It’s a strong example of how ...

Legacy brands don’t always get credit for being bold, but Maple Leaf Foods is proving that even a household name can shake things up. In a competitive food landscape where gimmicks, greenwashing, and ...