I crunched the numbers on 8,190 movies to discover which types stay profitable even when the critics are unkind.

Using ten years of data from 160,000 films, I looked at how audience behaviour shifts each December to reveal the emerging ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

Films evolve in many small ways that are easy to miss if you are not looking for them. One area I had not studied before is shot composition. It is such a basic building block of visual storytelling ...

Yesterday, Donald Trump announced a plan to impose a 100% tariff on all foreign-made films. He claimed that international tax incentives were draining American productions from US soil and accused ...

Some see the Oscars as the pinnacle of artistic achievement, a night of cinematic excellence that honours the best of the best. Others view it a TV reality show in which over-paid and over-dressed ...

This is part two of my collaboration with Screendollars in which we spoke to 246 cinema owners and film professionals affiliated with exhibitors. We quizzed them on a range of topics, and their ...

Note: This week I will be at the Berlin Film Festival and European Film Market. If you want to grab a coffee, drop me a line. Last year I published a study which showed that sex on screen has declined ...

A couple of years ago, I looked into whether erotic thrillers were indeed dying out or if it was just availability bias due to the fact that the main examples which come to mind are mostly from the ...

Netflix’s patents offer a rare glimpse into the future that major streamers are building for film and television. While much of the industry debates box office figures and windowing, Netflix’s filings ...