In 2025, the focus in customer acquisition has shifted from bringing in as many customers as possible to identifying the customers who will provide long-term value. Acing the Science of Marketing ...

In 2025, the focus in customer acquisition has shifted from bringing in as many customers as possible to identifying the customers who will provide long-term value. Acing the Science of Marketing ...

Automation of sales operations can be a win for companies, marketers, and sales teams. It lends speed, accuracy, and efficiency to sales operations, adding to revenues and customer loyalty. Sales ...

The Great Resignation, political unrest, and inflation are just some of the challenges businesses face today. Unfortunately, CMOs find themselves in a difficult position as they attempt to adjust to ...

With so many devices on the market, getting content in front of the right audience at the right time on the right platform is both a challenge and an opportunity. Today's brands are going to great ...

A recent study by Cloudshare reveals that B2B organizations have increased the total amount of virtual software sales and training experiences. The B2B software sales and product training environment ...

Customer confidence in the car market is falling, especially in Electric Vehicles (EVs). With price cutting in a bid to boost sales & second-hand values plummeting, consumers are just not buying into ...

Composable content is helping CMOs adapt to changing customer requirements. As a result, many brands are adopting this modular method to gain ground, grow, and deliver value to their consumers. This ...

Marketers can optimize future expenditures and budgets while ensuring better MarTech decisions and investments with enhanced marketing performance management systems. Having to demonstrate its value ...

Brands must push beyond essential personalization and shift to hyper-personalization, using consumer data to produce nuanced, unique experiences. They need to continue responding to and adapting to ...

Fractionally, an AI-native growth platform for startups and SMBs, today announced the launch of Marketing Genie, its second AI Employee trained by seasoned executives. Within one week of launch, the ...